“Digitalising your company”, “taking the turn of the digital revolution” or “seizing the opportunities of digital transformation”: these expressions are now part of our daily lives. However, despite their omnipresence in the media, these concepts are still unclear to many people, including the people who are primarily concerned: decision-makers in the business world.
However, when we know that today 93% of Internet users do research on the web before acquiring a good or a service, it seems more than ever essential for a company to increase its presence on the Internet.
So, here is a list of 10 books that will help you better understand the challenges and specificities related to the digitalization of companies.
21 keys to activate the digital transformation of your company (J.Gregoire & G.Auberger – 2017)
Written by digital experts (entrepreneurs and experts in this sector), this book reveals 21 processes to put in place to bring your company into the digital age. Far from abstract theories, this book has the advantage of being based on concrete examples from everyday life to easily show the reader the benefits to be gained from digital tools such as Big Data or Social CRM.
What Google wants… Understanding SEO (B.Thiers & J.Ringard – 2016)
Gaining visibility on the web is an increasingly important objective for business leaders. But to achieve it, it is still necessary to understand the criteria taken into account by Google to display such or such site on the first page at the end of a search. This book is what you need if you want to know the strategies to adopt to be better detected by the algorithms of this American giant (knowing that this search engine holds 93% of the market share in France).
Digital transformation: seizing digital opportunities for business (Pascal Delorme & Jilani Djellalil – 2015)
If you still have any doubts about the extent of the digital changes that are taking place, this book is sure to dispel them. Based on a wealth of documentation, it highlights many of the burgeoning digital tools and shows you how best to use them in your business. Both detailed and accessible, this book is ideal for anyone who wants to have a clear and comprehensive view of the range of actions to be taken in business to seize digital opportunities.
More on digital transformation in this article!
Tous digitalisés : et si votre futur avait commencé sans vous ? (M. Diaz – 2015)
“An e-business icon, Manuel Diaz has published his first book to remind business leaders that being on the Net is not enough to exist”: this is the catchy comment that the newspaper Paris Normandie praised the merits of this book when it was published in October 2015. This book gives you all the keys you need to better anticipate the challenges of the digital revolution, and explains how the new connected tools are capable of changing the lives of your customers and your employees.
Digital, employment and skills: New land, straight ahead! (G.Karsenti & A.Roumilhac – 2016)
This book stands out from the others because of the atypical profile of its authors: two leaders of large companies (the President of ManpowerGroup France and the CEO of Hewlett Packard Entreprise France). Based on their personal experience, they give us their practical recommendations for anchoring their company in the digital transformation. For them, the status quo is not an option: you must constantly adapt to grow.
Enterprise: mutate or perish: facing the uberisation of the world (D.Marquet &E.Rencker- 2016)
A recent neologism coined by the American giant Uber, uberisation is a process that is now at work in almost all sectors of activity. However, this phenomenon, which refers to the facilitated relationship between professionals and their clients thanks to new technologies, is not only a win-win situation. This book describes the risks that a company runs if it remains inactive in the face of digital transformations, and conversely highlights the tremendous growth opportunities that are open to any company whose key words are mobility and interactivity.
Social networks and business: good practices (C.Balagué & D.Fayon – 2012)
This book was published 5 years ago, but the issues it addresses are still relevant today. Through a detailed analysis of the major functions of the company (human resources, marketing, sales…), the two authors explain how to optimize the use of your social networks to increase the visibility of your brand. A particularly relevant passage on e-reputation is included.
A particularly relevant section on e-reputation will also reveal the strategies to adopt to maintain your image as an expert on the internet.
Digital transformation: 5 levers for the company (D.Fayon & M.Tartar – 2014)
Your company has a website, a Twitter account and you even have a webmaster on staff? This is a good start, but is your company at the forefront of digital transformation? To find out, read this book: it will definitely help you determine the digital maturity of your company. It will help you to better understand the perception that Internet users have of you and thus conquer new market shares.
The digital transformation of companies (D.Autissier & E.Métais Wiersch – 2016)
Taking inspiration from the success of large companies is often an effective method for finding good ideas to replicate (adapting them if necessary of course) within your own company. Thanks to this book, you will discover the digital strategies implemented by 5 companies that have agreed to share their digital experience: Axa, Pernod Ricard, Sanofi France, Schneider Electric and Les Echos. This book is essential if you are looking to identify the consequences of the digital revolution based on concrete examples from companies.
The digital consumer: new approaches to seduction (N.Riou – 2016)
Finally, here is a book that differs from the 9 previous ones by the point of view it analyses: that of the consumer. All the digital transformation strategies of companies only make sense if they respond to a demand from customers, so it is essential to better understand their practices and expectations. Thanks to this book, the 2.0 consumer will have (almost) no secrets for you!